Because of events beyond anyone's control, Gen Z is screwed. There's no hope for their education, their employment prospects, or their path to a basic living standard. But wait, doesn't Gen Z have a say in that? They're not standing pat in an upside down world. They’re ready to take action because they realize no one will change their future except themselves. We will address Gen Z head-on and communicate they have the opportunity to not only change and shape their own future, but change and shape the course of America more than any other generation.

Client: Army National Guard
Agency: DDB Chicago
CD: Angela Paris, Bart Culbertson
ECD: John Carstens


Director: Kathryn Bigelow 
Photographer: Wolfgang Zac
Pho