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THE NEXT GREATEST GENERATION IS NOW

Because of events beyond anyone's control, Gen Z is screwed. There's no hope for their education, their employment prospects, or their path to a basic living standard. But wait, doesn't Gen Z have a say in that? They're not standing pat in an upside down world. They’re ready to take action because they realize no one will change their future except themselves. We will address Gen Z head-on and communicate they have the opportunity to not only change and shape their own future, but change and shape the course of America more than any other generation.

Director: 
Kathryn Bigelow 
Photographer: Wolfgang Zac

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Client: Army National Guard

Agency: DDB Chicago

CD: Angela Paris, Bart Culbertson

ECD: John Carstens

Copywriter: Gerald Render Jr.

Art Director: Jienne Alhaideri

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