FACEBOOK GROUPS BRINGS PEOPLE TOGETHER.
As part of Facebook's 'More Together' campaign (which celebrates people who use Facebook Groups and encourages others to join) we created snackable content to promote 'More Together' on the brand's very own Facebook page. Each content series highlights the brand's Groups feature and drives user engagement.
Client: Facebook
Agency: JOAN Creative
CD: Mica Gallino
AWARDS
FACEBOOK IS HOME TO GROUPS WHO OBSESS TOGETHER.
When it comes to award season, super obsessed fans speak their own language. To celebrate award season, we've created short videos as part of a series that introduces some of this vocabulary on Facebook's brand channel.
Words are sourced and inspired by real (obsessed)
Facebook Groups. Every word is brought to you by
a different group.
awards
lingo
To further drive engagement, we created fun and quirky sticker packs corresponding to each of the three biggest award shows (Golden Globes, Grammys, and Oscars) so users could post them to their stories as they celebrated awards season.
Golden Globes
Custom Facebook sticker packs that users continuously added to their Stories on the day of the award show.
On the night of the Grammys, we went behind the scenes with Big Freedia (hip hop sensation who popularized bounce music), as she shared her excitement around her new Facebook commercial.
She appeared on Facebook's very own Stories platform sporting one of our glamorous stickers made in her honor. She dropped the mic on the biggest night in music with a few Grammys obsessed Facebook Groups.
At the end of each Award night, we posted compliment cards for users to share, comment, and engage with.
LOVE YOUR PET DAY
THERE ARE FACEBOOK GROUPS FOR ALL TYPES OF PETS.
One thing that all pet owners have in common is the innate desire to serenade their pets. Historically, there have been numerous iconic songs about love for dogs: "Seamus" by Pink Floyd, "Cracker Jack" by Dolly Parton, "Martha My Dear" by The Beatles...the list goes on and on.
This Love Your Pet Day 2020, Facebook wants to spread the love to all kinds of pets. We tapped admins of various pet-loving Groups to source unique tunes, written and sung by group members. Using these original songs, we created a compilation album, Pet Ballads (featuring an array of interesting pets), that exclusively released on Facebook's brand channel on February 20, Love Your Pet Day 2020.
ALBUM
COVER
The comments section was flooded with people posting pics of their lovable pets.
We followed up the video mashup with a static Hivemind post, prompting user engagement and encouraging people to share pictures of their adorable pals...
VALENTINE'S DAY
FACEBOOK GROUPS ARE FULL OF LOVE.
Valentine's Day is not just about celebrating romantic love. This year, Facebook wants celebrate all types of love in our lives. We shared the passions of three of our hottest Groups by writing poems that encompass them. We then asked users who/what they were expressing love for this Valentine's Day and created stylized poems using their responses.
view poem >
view original comment >
The responses poured in...
We created stylized poems from user's comments.
view original comment >
We speak group
Facebook Groups connects people who speak the same special language. To celebrate this unique bond, we highlighted one word each week from one passionate Facebook group and created a content series called, "We Speak Group."
*NOTE: Awards (above) was an extension of this content series idea.
